By: Graham Golbuff |
Wednesday February 23, 2005 |
Genrehip hop PublisherCash Money Records / Universal Records External Links |
At the close of the previous millennium, there simply was no bigger movement in
hip-hop than the creative works of the collective at New Orleans' Cash Money
Records. A truly collaborative and integrative assembly of artists, from 1999
until 2001 the label churned out monstrously successful Mannie Fresh-produced
singles and Pen and Pixel swathed albums by the month. Although he was not a
head honcho at Cash Money by any means, (label co-owner Baby and in house
producer Mannie Fresh also found much success through the group The Big Tymers)
during their creative and commercial peak, Juvenile was undeniably the label's
greatest star and unofficial leader.
Ironically, it is impossible to highlight the artist's career without giving
shine to the other members of the Cash Money Millionaires, as they referred to
themselves. Although he was the group's greatest star, I always found him to
be the least interesting member of the collective. The personalities in the
Millionaires ran the gamut; there was a member with true talent (Lil Wayne), a
drug addict (BG), and a delightfully absurdist duo who loved nothing more than
being 'hood rich (the aforementioned Big Tymers). Juvie boasted little more
than an instantly recognizable southern drawl (but not as recognizable and
unique as that of Lil Wayne) and the single "Back That Azz Up," which
essentially put Cash Money on the map. Perhaps this is why some of my favorite
moments in Cash Money lore revolve around the Hot Boys, the supergroup composed
of Juvenile, BG, Lil Wayne and Young Turk; as well as the Cash Money
Millionaires (Hot Boys + Big Tymers), responsible for such great singles as
"Baller Blockin," "We On Fire," "I Need A Hot Girl," and "Project Chick."
In late 2001 Juvenile had a falling out with the rest of the Cash Money
Millionaires and left the label. After a lengthy hiatus, miraculously, without
the help of Mannie Fresh, Juvenile delivered one of his most successful singles
ever in the summer of 2004 with the inescapable comeback "Slow Motion." Its
inclusion on this compilation is bizarre. While I wasn't a huge fan of the
song upon release, here it serves as a solid testament to the artist's
versatility. "Slow Motion" was a strong departure from typical Cash Money
fare, boasting a much more organic, country track reminiscent of Organized
Noize circa 1994, and a less aggressive flow than that which he adopted in his
heyday with the label.
However, with only two other post-Cash Money tracks on the 18 track compilation,
The Greatest Hits is clearly a tribute to Juvenile's glory days with the
Hot Boys and the rest of the Cash Money Millionaires. As great as singles like
"Set It Off," "U Understand," and "Mama Got Ass" are, in the true collective
spirit of Cash Money, they would sound so much better on a compilation that put
them beside other great Cash Money singles like BG's "Bling Bling," and Big
Tymers "#1 Stunna" (my all-time favorite Cash Money song). Save your money and
get Cash Money Millionaires' Platinum Hits instead.