Cherish - Unappreciated

By: Brett Hickman

Saturday August 26, 2006

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Genre

r & b

Publisher

Sho 'Nuff / Capitol Records

External Links

Cherish, an R&B vocal group featuring four sisters (two of whom, Felisha and Fallon, are twins, and who are also the youngest and mostly sing lead), are impeccably tasteful and mature for being so young. Their refined image and style also veers sharply away from the accepted idea that, in order to make it in today's pop music scene, all young women have to act like sexual degenerates. The women (which, in addition to the aforementioned twins, includes older siblings Farrah and Neosha) exude a warm, smooth, powerful singing style, besting their contemporaries as well as their obvious idol Beyonce and her former group Destiny's Child.

The Atlanta natives have already hit the top 20 on the US charts with the Don Vito-produced "Do It To It," a seductive dance number featuring a cameo by Youngbloodz's Sean Paul. They've already been added to the "Hall of Fame" of BET's "106 & Park" for the song's video. The title track hit the scene the day before the album's release and is sparking radio stations everywhere. The clean sound of finger snaps and use of tympani give the song a grandeur befitting the ladies' talents.

Cherish were originally going to release an album back in 2003 with Warner Brothers that Jermaine Dupri worked with the girls on, but, as I'm discovering happens a lot these days in the R&B/hip-hop world, they were dropped with a completed album that never saw the light of day. This was probably a good thing, as they've been allowed to perfect their talents, gain some life experience and bring a more worldly vision to Unappreciated.

Unappreciated was executive produced by Sho 'Nuff Records' Jazze Pha, one of the hottest producers on the scene right now. His guidance surely helps, but it's Cherish who are front and center throughout this release and with those voices they could sing the freakin' menu from a Thai restaurant and it'd still be golden.