Starbucks Chooses New Title To Promote

Starbucks has announced a new title for promotion in their stores nationwide. The new book, called The House at Sugar Beach: In Search of a Lost African Childhood is a memoir by Helene Cooper. Starbucks Company feels that the book is a perfect addition to more than 6,500 locations worldwide because their customers “enjoy engaging, personal stories that offer them the opportunity to discover something about the broader world and about themselves,” according to Nikkole Denson, Starbucks director of content development.

The memoir is the story of Cooper, currently a New York Times journalist, and her coming of age in her native country of Liberia in the 1980s. In the book, she recalls her return to the country after her family was exiled, and her reunion with a foster sister who had been left behind.

The Simon and Schuster book will be released on September 3 and the company has an initial printing number of 125,000 planned. In spite of Starbucks’s announced store closings as a budget cut, the company is still enthusiastic about their book promotion programs.